In today’s class, we learned how to identify target customers and shop reports.
Through this class, I completely overturned my previous cognition. I used to think that the most important thing in fashion is the designer, but today’s class let me know that the most important thing is the customer. By observing how a client dresses, I can determine what kind of person she/he is and thus whether she/he will become a potential client for me. I think it will be a great help to my follow-up study. Because I want to learn fashion design in the future, and as a designer, I must understand the needs of customers because only purchasing can make fashion work. We also learned to make shop Reports, which were all neglected by me before. Through this class, I found that they were also extremely important. The interior and exterior of a store, even the atmospheric elements, music, lighting, color scheme, changing rooms will determine the customer group. This makes me understand that fashion is not only design. I need to learn more about different aspects to understand how the industry works. I really enjoy the process of making a customer profile. I think it is very fascinating to analyze what kind of a person including her/his interests and career. So I was very focused on making this report. I think it can help me see the world in a unique way. But when I started doing shop Reports, I felt it was really hard, because I never imagined that stores would have such a big impact. I need to continue to develop my research in more detail, rather than just skim over it. I think reading more store analysis will help me to improve more. Also, I found that I was very weak to link the different parts together. Therefore, I need to improve this as well.