In today’s class, we learned how to identify target customers and shop reports. Through this class, I completely overturned my previous cognition. I used to think that the most important thing in fashion is the designer, but today’s class let me know that the most important thing is the customer. By observing how a client… Continue reading TOOLBOX 2

We were required to make a USP(unique selling proposition) through teamwork which was a new concept including product, target customer, and the way to buy it.This was my first time learning business courses, so I felt excited and worried. I didn’t know if I could handle it. After introducing a series of examples to us,… Continue reading TOOLBOX session 1 USP session

Describe objective——We were required to make 3 collages with illustrations in limited time. These collages were to become some special images through an app—“kaleidocam”. And later, we used these images as digital patterns on the bags.  Working analysis——When Carlyn asked us to make the collages, I had no idea what to do because I have… Continue reading 2021/9/16 PPD

Today I had my first formal class and everything was so exciting. In the whole class, I think the most fantastic part is to draw bags, I really enjoyed it. And Vivi and Tiffany said they liked the bag I drew, which encouraged me a lot. And it made me think that I might try… Continue reading Induction class2

I have chosen to study fashion in London since Grade 10. In the beginning, I knew very little about fashion because I just read some reports on the Internet. But even so, I was still obsessed with fashion. Especially after I watched the fashion show which was designed by John Galliano, I was deeply impressed… Continue reading Why I study fashion in London

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